Effects of customer taste convergence on international marketing product strategies : a transaction cost-based analysis
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783938786246
- Dimensions
-
30 cm
- Extent
-
VIII, 30 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Literaturangaben
- Bibliographic citation
-
Forschungsbeiträge zum strategischen Management ; Bd. 26
- Classification
-
Management
- Keyword
-
Globalisierung
Exportwerbung
Internationales Marketing
Verbraucherverhalten
Transaktionskosten
- Event
-
Veröffentlichung
- (where)
-
Bremen
- (who)
-
Jacobs Univ., School of Engineering and Science, Internat. Logistics, Systems Management
- (when)
-
2010
- Creator
-
Keburia, Nino
- Contributor
-
Hülsmann, Michael
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:27 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Keburia, Nino
- Hülsmann, Michael
- Jacobs Univ., School of Engineering and Science, Internat. Logistics, Systems Management
Time of origin
- 2010
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