Conference paper | Konferenzbeitrag

The stolen book: communication significance beyond the criminal act

English: The research is an attempt to be made a reassessment of the phenomenon „theft of book“ in the foreshortening of the information-communication treatments, the theory of the feedback and the reflexive model of the communication. The theft of book is rationalized as reader’s reflexion and as a specific social resonance towards it. The research thesis is, that it is accumulated a critical mass of circomstances for liberation of the attitude towards the stolen book as a communication phenomenon and for its emancipation on the field of maketing and advertising. Based on retrospective document and discourse analysis are searched proofs about the positive connotation of the phenomenon „theft of book“ in the context of the concept of the book as a medium. In order to be revealed as objectively as possible the communication energetics of the act of the theft of book, the authors set aside from the criminal aspect of the phenomenon. The present text excludes from the subject of the research interest the crime theft, and also any action, causing material damage. The empirical examination the the thesis is accomplished through the method of the anonimous inquiry survey about the attitude towards the stolen book. The consultation was done twice - in 2013 and in 2016 among commonly 283 respondents, which represent widest range of active readers. The research supports and summarizes the changes in the mass connotation of the stolen book in the foreshortening of the communicative practice „reading“ and supports the formulation of proposals about relevant tactics and approaches in the marketing and advertising of the books.

The stolen book: communication significance beyond the criminal act

Urheber*in: Tsvetkova, Milena; Kalvacheva, Eleonora

Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International

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Weitere Titel
Украденная книга: коммуникационное значение за пределы криминального деяния
ISBN
978-80-554-1270-2
Umfang
Seite(n): 46–52
Sprache
Englisch
Anmerkungen
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
4. HASSACC - Human And Social Sciences at the Common Conference, 2016

Erschienen in
Proceedings of the 4th year of Human And Social Sciences at the Common Conference (HASSACC-2016) (4)

Thema
Publizistische Medien, Journalismus,Verlagswesen
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften

Ereignis
Geistige Schöpfung
(wer)
Tsvetkova, Milena
Kalvacheva, Eleonora
Ereignis
Herstellung
(wer)
Brown, S.
Larsen, S.
Marrongelle, K.
Oehrtman, M.
Ereignis
Veröffentlichung
(wer)
EDIS – Publishing Institution of the University of Zilina
(wann)
2016

DOI
URN
urn:nbn:de:0168-ssoar-54572-7
Rechteinformation
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Letzte Aktualisierung
21.06.2024, 16:27 MESZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
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Objekttyp

  • Konferenzbeitrag

Beteiligte

  • Tsvetkova, Milena
  • Kalvacheva, Eleonora
  • Brown, S.
  • Larsen, S.
  • Marrongelle, K.
  • Oehrtman, M.
  • EDIS – Publishing Institution of the University of Zilina

Entstanden

  • 2016

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