Journal article | Zeitschriftenartikel

Особенности рекламного продвижения информационно-аналитического портала

The article considers the ways of attracting users in the electronic media in an advertising campaign for urban information-analytical portal. Ways of advertising and promotion of portals author divides the online and offline, highlighting specific features of each. Reflected three stages of advertising campaign, highlighted the goals and objectives, evaluates their achievability, and recommendations.

Особенности рекламного продвижения информационно-аналитического портала

Urheber*in: Latypova, Yulia Azamatovna; Sokolova, Anastasia Sergeevna

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Alternative title
Peculiarities of advertising and promotion of an information-analytical portal
ISSN
2311-8814
Extent
Seite(n): 9
Language
Russisch
Notes
Status: Veröffentlichungsversion; begutachtet

Bibliographic citation
Nauka - rastudent.ru., 1

Subject
Publizistische Medien, Journalismus,Verlagswesen
interaktive, elektronische Medien
Werbung, Public Relations, Öffentlichkeitsarbeit

Event
Geistige Schöpfung
(who)
Latypova, Yulia Azamatovna
Sokolova, Anastasia Sergeevna
Event
Veröffentlichung
(where)
Russland, Ufa
(when)
2014

URN
urn:nbn:de:0168-ssoar-52133-4
Rights
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Last update
21.06.2024, 4:26 PM CEST

Data provider

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Object type

  • Zeitschriftenartikel

Associated

  • Latypova, Yulia Azamatovna
  • Sokolova, Anastasia Sergeevna

Time of origin

  • 2014

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