Vertical coordination with growers in the supermarket fresh fruit and vegetables supply chain in Croatia

Abstract: This paper provides further evidence on vertical coordination as a means of overcoming supply disruptions and improving product quality. In contrast to previous studies, our findings suggest that the leading model of vertical coordination between fruit and vegetables growers and supermarkets in Croatia is restricted to loose, one-year contracts which mainly specify the terms of payment without providing farm assistance. Wholesalers more often provide farm assistance to fruit and vegetables growers. We expect that the wholesalers will drop out of the fresh fruit and vegetables (FFV) supermarket supply chain since supermarkets aim to streamline the procurement system by in-creasing local procurement directly from the farmers. Thus, the amount of farm assistance provided will further decrease. Therefore, for the rather small Croatian growers to integrate in the FFV supermarket supply chain, it is even more important that they organize to meet the supermarkets’ minimum quantity require.... https://www.tib-op.org/ojs/index.php/gjae/article/view/1766

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch

References and Relationships

• Bibliographic citation: Vertical coordination with growers in the supermarket fresh fruit and vegetables supply chain in Croatia ; volume:58 ; number:8 ; year:2009 ; Agrarwirtschaft ; 58, Heft 8 (2009)

Contributors, Places and Time

• Creator: Götz, Linde ; Njavro, Mario ; Hanf, Jon H. ; Pieniadz, Agata

Further information

• DOI: 10.52825/gjae.v58i8.1766
• URN: urn:nbn:de:101:1-2409251027097.262849764400
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:38 AM CEST