Methods for assessing brand value : a comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
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9783836658720
- Dimensions
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27 cm, 242 gr.
- Extent
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V, 97 S.
- Language
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Englisch
- Notes
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graph. Darst.
Zugl.: Osnabrück, Fachhochsch., Masterarbeit, 2007
- Keyword
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Markenwert
Wertanalyse
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:28 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Soto, Tatiana J.
- Diplomica-Verl.
Time of origin
- 2008
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