Collection article | Sammelwerksbeitrag

Corporate Culture and Public Relations

Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changing a prevailing culture in the organization to make it more excellent.

Corporate Culture and Public Relations

Urheber*in: Korolko, Valentyn; Nekrasova, Oksana

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ISBN
978-966-02-5153-3
Extent
Seite(n): 105-122
Language
Englisch
Notes
Status: Veröffentlichungsversion; begutachtet

Bibliographic citation
Ukrainian Sociological Review 2006-2007

Subject
Wirtschaft
Betriebswirtschaftslehre

Event
Geistige Schöpfung
(who)
Korolko, Valentyn
Nekrasova, Oksana
Event
Herstellung
(who)
Golovakha, Yevhen
Event
Veröffentlichung
(who)
Institute of Sociology of the National Academy of Sciences of Ukraine
(when)
2009

URN
urn:nbn:de:0168-ssoar-106630
Rights
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Last update
21.05.2025, 4:17 PM CEST

Data provider

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Object type

  • Sammelwerksbeitrag

Associated

  • Korolko, Valentyn
  • Nekrasova, Oksana
  • Golovakha, Yevhen
  • Institute of Sociology of the National Academy of Sciences of Ukraine

Time of origin

  • 2009

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