Collection article | Sammelwerksbeitrag
Corporate Culture and Public Relations
Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changing a prevailing culture in the organization to make it more excellent.
- ISBN
-
978-966-02-5153-3
- Umfang
-
Seite(n): 105-122
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet
- Erschienen in
-
Ukrainian Sociological Review 2006-2007
- Thema
-
Wirtschaft
Betriebswirtschaftslehre
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Korolko, Valentyn
Nekrasova, Oksana
- Ereignis
-
Herstellung
- (wer)
-
Golovakha, Yevhen
- Ereignis
-
Veröffentlichung
- (wer)
-
Institute of Sociology of the National Academy of Sciences of Ukraine
- (wann)
-
2009
- URN
-
urn:nbn:de:0168-ssoar-106630
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:27 MESZ
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Objekttyp
- Sammelwerksbeitrag
Beteiligte
- Korolko, Valentyn
- Nekrasova, Oksana
- Golovakha, Yevhen
- Institute of Sociology of the National Academy of Sciences of Ukraine
Entstanden
- 2009
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