The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil

Arbeitspapier

We examine the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness-to-pay (WTP), we determine what influences the WTP for different rounds in the tournament. According to our survey in Germany (n=549), the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1.696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Diskussionspapier des Instituts für Organisationsökonomik ; No. 11/2015

Classification and Topics

• Classification: Management ; Consumer Economics: Empirical Analysis ; Allocative Efficiency; Cost-Benefit Analysis ; Externalities ; Public Goods ; Project Evaluation; Social Discount Rate ; Sports; Gambling; Restaurants; Recreation; Tourism
• Subject: Zahlungsbereitschaftsanalyse ; Öffentliche Güter ; Sportveranstaltung ; Fußball ; Tobit-Modell ; Deutschland

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Bakkenbüll, Linn-Brit ; Dilger, Alexander
• Event: Veröffentlichung
• (who): Westfälische Wilhelms-Universität Münster, Institut für Organisationsökonomik
• (where): Münster
• (when): 2015

Further information

• Handle: http://hdl.handle.net/10419/125061
• Last update: 10.03.2025, 11:44 AM CET