Online shopping behavior on Generation Y in Indonesia

Artikel

Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving, and ease of access anywhere and anytime. This topic was addressed to analyze determinant factors of online shopping behavior on Generation Y's consumers. This research involved 100 undergraduate students of Bogor Agricultural University selected using snowball technique. This research used cross-sectional studys design. Data were collected by self-report using questionnaires and analyzed by using multiple regression analysis. The result showed that monthly allowance and attitudes influenced significantly and positively on online shopping behavior.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Global Business & Finance Review (GBFR) ; ISSN: 2384-1648 ; Volume: 21 ; Year: 2016 ; Issue: 1 ; Pages: 33-45 ; Seoul: People & Global Business Association (P&GBA)

Klassifikation und Themen

• Klassifikation: Management
• Thema: Attitude ; Generation Y ; Internet Usage ; Lifestyle ; Online Shopping

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Musyifah, Iffahsari ; Simanjuntak, Megawati
• Ereignis: Veröffentlichung
• (wer): People & Global Business Association (P&GBA)
• (wo): Seoul
• (wann): 2016

Weitere Informationen

• DOI: doi:10.17549/gbfr.2016.21.1.33
• Handle: http://hdl.handle.net/10419/224342
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ