Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Retail mix instruments influencing customer perceived value and customer engagement: a conceptual framework and research agenda ; volume:11 ; number:1 ; day:20 ; month:1 ; year:2024 ; pages:1-14 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (20.1.2024), 1-14, 12.2024
- Creator
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Senachai, Prarawan
Julagasigorn, Puthipong
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41599-024-02660-y
- URN
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urn:nbn:de:101:1-2024033122032800292117
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:46 AM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Senachai, Prarawan
- Julagasigorn, Puthipong
- SpringerLink (Online service)
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