Monografie
Technology Licensing by Advertising Supported Media Platforms : An Application to Internet Search Engines
- Language
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Englisch
- ISBN
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978-3-86304-022-2
- Identifier
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1014450934
- Series
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DICE discussion paper; No. 23
Subject
Suchmaschine; Online-Werbung; Online-Marketing; Informationstechnik; Lizenz; Coopetition
Contributor
- URN
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
26.01.2023, 1:53 PM CET
Object type
- Monografie
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Quantitative models to measure the profitability and risk of marketing activities
Online-Marketing-Konzeption : der Weg zum optimalen Online-Marketing-Konzept mit den Bausteinen: Affiliate-Marketing, SEO, SEA, Content-Marketing, Video-Marketing, E-Mail-Marketing, Social-Media-Marketing, Online-PR und Onlinewerbung
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The cost impact of spam filters: measuring the effect of information system technologies in organizations
Beef up your competitor: a model of advertising cooperation between internet search engines
Suchmaschinen zwischen Wettbewerb und Monopol: Der Fall Google
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Beef up your competitor: a model of advertising cooperation between internet search engines
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