Artikel
Antecedents of brand hate: Mediating role of customer dissatisfaction and moderating role of narcissism
The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate. A survey questionnaire is administrated to collect the data from cellular subscribers in Pakistan. Data analysis is conducted using partial least squire structural equation modelling PLS SEM with Smart PLS software. The results confirm that perceived price unfairness, poor call quality, procedural inconvenience and poor customer services were significant predictors of dissatisfaction which further leads to brand hate. The results also demonstrate that narcissism strengthens the relationship between customer dissatisfaction and brand hate. The findings of the study offer practical implications for industry stakeholders to understand that adverse service experience resulting in consumer brand hate and development of marketing strategies according to custmoer orientation and type of personality.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 14 ; Year: 2020 ; Issue: 3 ; Pages: 603-628 ; Lahore: Johar Education Society, Pakistan (JESPK)
- Klassifikation
-
Wirtschaft
- Thema
-
brand hate
narcissism
procedural inconvenience
cell phone service providers
cellular subscribers
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Ali, Shoukat
Attiq, Saman
Talib, Nadeem
- Ereignis
-
Veröffentlichung
- (wer)
-
Johar Education Society, Pakistan (JESPK)
- (wo)
-
Lahore
- (wann)
-
2020
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Ali, Shoukat
- Attiq, Saman
- Talib, Nadeem
- Johar Education Society, Pakistan (JESPK)
Entstanden
- 2020
Ähnliche Objekte (12)
The role of perfectionism in body dissatisfaction
Impact of extroversion and narcissism on in role and extra role performance: Moderating role of impression management motives
Religiosity and ambivalent sexism: the role of religious group narcissism
Grandiose narcissism and performance in organizations: mediating role of subjective wellbeing
The mediating role of narcissism in the effects of regulatory mode on positivity
Career success in the University setting: Examining the role of narcissism facets
Impact of evaluative criteria on satisfaction and dissatisfaction: identifying the role of knitwear involvement
The Role of Social Appearance Comparison in Body Dissatisfaction of Adolescent Boys and Girls
Leadership beyond narcissism: On the role of compassionate love as individual antecedent of servant leadership
The Antecedents to Habitual Entrepreneurship: Exploring the Role of Entrepreneurs’ Narcissism and Educational Level
Teachers’ authoritarian leadership and students’ well-being: the role of emotional exhaustion and narcissism
Psychopathological Consequences Related to Problematic Instagram Use Among Adolescents: The Mediating Role of Body Image Dissatisfaction and Moderating Role of Gender
The role of perfectionism in body dissatisfaction
Impact of extroversion and narcissism on in role and extra role performance: Moderating role of impression management motives
Religiosity and ambivalent sexism: the role of religious group narcissism
Grandiose narcissism and performance in organizations: mediating role of subjective wellbeing
The mediating role of narcissism in the effects of regulatory mode on positivity
Career success in the University setting: Examining the role of narcissism facets
Impact of evaluative criteria on satisfaction and dissatisfaction: identifying the role of knitwear involvement
The Role of Social Appearance Comparison in Body Dissatisfaction of Adolescent Boys and Girls
Leadership beyond narcissism: On the role of compassionate love as individual antecedent of servant leadership
The Antecedents to Habitual Entrepreneurship: Exploring the Role of Entrepreneurs’ Narcissism and Educational Level
Teachers’ authoritarian leadership and students’ well-being: the role of emotional exhaustion and narcissism
Psychopathological Consequences Related to Problematic Instagram Use Among Adolescents: The Mediating Role of Body Image Dissatisfaction and Moderating Role of Gender
The role of perfectionism in body dissatisfaction
Impact of extroversion and narcissism on in role and extra role performance: Moderating role of impression management motives
Religiosity and ambivalent sexism: the role of religious group narcissism
Grandiose narcissism and performance in organizations: mediating role of subjective wellbeing
The mediating role of narcissism in the effects of regulatory mode on positivity
Career success in the University setting: Examining the role of narcissism facets
Impact of evaluative criteria on satisfaction and dissatisfaction: identifying the role of knitwear involvement
The Role of Social Appearance Comparison in Body Dissatisfaction of Adolescent Boys and Girls
Leadership beyond narcissism: On the role of compassionate love as individual antecedent of servant leadership
The Antecedents to Habitual Entrepreneurship: Exploring the Role of Entrepreneurs’ Narcissism and Educational Level
Teachers’ authoritarian leadership and students’ well-being: the role of emotional exhaustion and narcissism