Why does advertising work? exploring the neural mechanism of concreteness and emotional effects of donation advertising slogans
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
1 Online-Ressource.
- Language
-
Englisch
- Bibliographic citation
-
Why does advertising work? exploring the neural mechanism of concreteness and emotional effects of donation advertising slogans ; day:17 ; month:4 ; year:2024 ; pages:1-16
Current psychology ; (17.4.2024), 1-16
- Creator
-
Zhang, Dianyuan
Yao, Jie
Han, Wenhao
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1007/s12144-024-05907-8
- URN
-
urn:nbn:de:101:1-2406292101479.177593811135
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:50 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Zhang, Dianyuan
- Yao, Jie
- Han, Wenhao
- SpringerLink (Online service)
Other Objects (12)
Mixed-language and humorous advertising slogans
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
Advertising Valentines
Advertising columns
Advertising arbitrage
Advertising bans
Scientific advertising
Scientific advertising
Advertising arbitrage
Advertising arbitrage
Advertising arbitrage
Mixed-language and humorous advertising slogans
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
Advertising Valentines
Advertising columns
Advertising arbitrage
Advertising bans
Scientific advertising
Scientific advertising
Advertising arbitrage
Advertising arbitrage
Advertising arbitrage
Mixed-language and humorous advertising slogans
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
The Münchausen Effect and the post-truth era advertising messages: critical analysis on fallacious and enthymematic advertising slogan argumentation
Advertising Valentines
Advertising columns
Advertising arbitrage
Advertising bans
Scientific advertising
Scientific advertising
Advertising arbitrage
Advertising arbitrage