Why does advertising work? exploring the neural mechanism of concreteness and emotional effects of donation advertising slogans
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
-
Why does advertising work? exploring the neural mechanism of concreteness and emotional effects of donation advertising slogans ; day:17 ; month:4 ; year:2024 ; pages:1-16
Current psychology ; (17.4.2024), 1-16
- Urheber
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Zhang, Dianyuan
Yao, Jie
Han, Wenhao
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1007/s12144-024-05907-8
- URN
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urn:nbn:de:101:1-2406292101479.177593811135
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:50 MESZ
Datenpartner
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Beteiligte
- Zhang, Dianyuan
- Yao, Jie
- Han, Wenhao
- SpringerLink (Online service)
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