Refocusing loyalty programs in the era of big data: a societal lens paradigm
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-059X
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Refocusing loyalty programs in the era of big data: a societal lens paradigm ; day:2 ; month:6 ; year:2020 ; pages:1-14
Marketing letters ; (2.6.2020), 1-14
- Urheber
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Stourm, Valeria
Neslin, Scott A.
Bradlow, Eric T.
Breugelmans, Els
Chun, So Yeon
Gardete, Pedro
Kannan, P. K.
Kopalle, Praveen K.
Park, Young-Hoon
Restrepo Amariles, David
Thomadsen, Raphael
Liu-Thompkins, Yuping
Venkatesan, Rajkumar
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1007/s11002-020-09523-x
- URN
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urn:nbn:de:101:1-2020080300542093074390
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:53 MESZ
Datenpartner
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Beteiligte
- Stourm, Valeria
- Neslin, Scott A.
- Bradlow, Eric T.
- Breugelmans, Els
- Chun, So Yeon
- Gardete, Pedro
- Kannan, P. K.
- Kopalle, Praveen K.
- Park, Young-Hoon
- Restrepo Amariles, David
- Thomadsen, Raphael
- Liu-Thompkins, Yuping
- Venkatesan, Rajkumar
- SpringerLink (Online service)
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