- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1573-059X
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Refocusing loyalty programs in the era of big data: a societal lens paradigm ; day:2 ; month:6 ; year:2020 ; pages:1-14
Marketing letters ; (2.6.2020), 1-14
- Creator
-
Stourm, Valeria
Neslin, Scott A.
Bradlow, Eric T.
Breugelmans, Els
Chun, So Yeon
Gardete, Pedro
Kannan, P. K.
Kopalle, Praveen K.
Park, Young-Hoon
Restrepo Amariles, David
Thomadsen, Raphael
Liu-Thompkins, Yuping
Venkatesan, Rajkumar
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1007/s11002-020-09523-x
- URN
-
urn:nbn:de:101:1-2020080300542093074390
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 9:05 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Stourm, Valeria
- Neslin, Scott A.
- Bradlow, Eric T.
- Breugelmans, Els
- Chun, So Yeon
- Gardete, Pedro
- Kannan, P. K.
- Kopalle, Praveen K.
- Park, Young-Hoon
- Restrepo Amariles, David
- Thomadsen, Raphael
- Liu-Thompkins, Yuping
- Venkatesan, Rajkumar
- SpringerLink (Online service)
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