Artikel
Analysis and modeling of the determinants of mobile banking acceptance
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our understanding of consumers' attitudes towards new technology usage. With this aim, we proposed a new model using the principles of the theoretical model TAM (Technology Acceptance Model) as the backbone, to which new variables such as trust and risk were added, since they are likely to be influenced by security and privacy concerns. We applied an online survey, and using structural equation modeling (SEM) obtained important results regarding consumers' perceptions of mobile banking applications. In particular, we were able to better understand the relationships between trust, risk, intention to use, as well as the other relationships present in the original TAM model, in the mobile banking context, which also raised issues relating to the perceived ease of use and usefulness of mobile banking and users' attitudes toward it.
- Language
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Englisch
- Bibliographic citation
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Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2013 ; Issue: 8-(Apr-Jun) ; Pages: 1-27 ; Toronto: NAISIT Publishers
- Classification
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Management
- Subject
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Internet
Electronic commerce
Mobile Banking
Online Banking
Electronic Banking
Trust
Intention to use
- Event
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Geistige Schöpfung
- (who)
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Silva Bidarra, Samuel Henrique
Muñoz-Leiva, Francisco
Liébana-Cabanillas, Francisco
- Event
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Veröffentlichung
- (who)
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NAISIT Publishers
- (where)
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Toronto
- (when)
-
2013
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Silva Bidarra, Samuel Henrique
- Muñoz-Leiva, Francisco
- Liébana-Cabanillas, Francisco
- NAISIT Publishers
Time of origin
- 2013
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