Hochschulschrift
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
21 cm
- Umfang
-
xiii, 171 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
Rheinisch-Westfälische Technische Hochschule Aachen, Dissertation, 2017
- Schlagwort
-
Electronic Commerce
Verbraucherverhalten
Zielgruppe
Segmentierung
- Ereignis
-
Veröffentlichung
- (wo)
-
[Aachen]
- (wer)
-
Edition Wissenschaft Apprimus
- (wann)
-
[2017]
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:40 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Scheuffelen, Stefan C.
- Edition Wissenschaft Apprimus
Entstanden
- [2017]
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