- Alternative title
-
Marken und Kunden als zentrale Treiber des Unternehmenserfolgs
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Hamburg, Universität Hamburg, Diss., 2012
- Classification
-
Management
- Keyword
-
Markenführung
Marketing
Wirtschaftlichkeit
Messung
Unternehmenserfolg
Markenpolitik
Marketing
Wirtschaftlichkeit
Messung
Unternehmensentwicklung
Markenwert ; Kundenwert ; Entscheidungsunterstützung ; Unternehmenswert ; Scorecard
- Event
-
Veröffentlichung
- (where)
-
Hamburg
- (who)
-
Staats- und Universitätsbibliothek Hamburg
- (when)
-
2012
- Creator
- Contributor
-
Sattler, Henrik
- URN
-
urn:nbn:de:gbv:18-58598
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 14.08.2025, 10:58 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Martin, Nicole
- Sattler, Henrik
- Staats- und Universitätsbibliothek Hamburg
Time of origin
- 2012
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