Arbeitspapier
Private labels for premium products: The example of organic food
This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.
- Sprache
-
Englisch
- Erschienen in
-
Series: FE Working Paper ; No. 0404
- Klassifikation
-
Wirtschaft
- Thema
-
organic products
premium products
private label
retailing
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Jonas, Astrid
Roosen, Jutta
- Ereignis
-
Veröffentlichung
- (wer)
-
Kiel University, Department of Food Economics and Consumption Studies
- (wo)
-
Kiel
- (wann)
-
2004
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Jonas, Astrid
- Roosen, Jutta
- Kiel University, Department of Food Economics and Consumption Studies
Entstanden
- 2004
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