Arbeitspapier
When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage
In three large-scale field experiments with over 32,500 individuals, we investigate whether public transport uptake can be influenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Increasing the economic incentive significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation and highlights the heterogeneous effects of the policy. While there is scope for long-term behavior change, nudging might not be the right approach.
- Language
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Englisch
- Bibliographic citation
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Series: CESifo Working Paper ; No. 8617
- Classification
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Wirtschaft
Field Experiments
Microeconomic Policy: Formulation, Implementation, and Evaluation
Micro-Based Behavioral Economics: Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making‡
Transportation: General
- Subject
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transport
nudging
field experiment
habit formation
- Event
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Geistige Schöpfung
- (who)
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Gravert, Christina
Olsson Collentine, Linus
- Event
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Veröffentlichung
- (who)
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Center for Economic Studies and Ifo Institute (CESifo)
- (where)
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Munich
- (when)
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2020
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Gravert, Christina
- Olsson Collentine, Linus
- Center for Economic Studies and Ifo Institute (CESifo)
Time of origin
- 2020
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