Monografie
Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups : empirical analysis of Turkish immigrant consumers, resident in Germany
- Ausgabe
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1. ed.
- Sprache
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Englisch
- Umfang
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242 S.
- Anmerkungen
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Zugl.: Berlin, Steinbeis-Hochsch., Diss., 2010
- ISBN
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978-3-941417-68-7
- Identifier
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1013692179
Thema
Einwanderer; Verbraucherverhalten; Zielgruppe; Marketing; Türkei; Deutschland; Hochschulschrift
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.04.2024, 08:46 MESZ
Datenpartner
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Objekttyp
- Monografie
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