Arbeitspapier
Buying Online: Sequential Decision Making by Shopbot Visitors
In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service of the supplier are other important characteristics of a retailer. In our data, consumers follow such a two stage procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price among these shortlisted suppliers.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 0810
- Klassifikation
-
Wirtschaft
Retail and Wholesale Trade; e-Commerce
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- Thema
-
e-commerce
price comparison
decision theory
heuristics
seller reputation
Online-Handel
Internetportal
Preis
Informationsversorgung
Konsumentenverhalten
Entscheidungstheorie
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Weiss, Bernhard
Dulleck, Uwe
Hackl, Franz
Winter-Ebmer, Rudolf
- Ereignis
-
Veröffentlichung
- (wer)
-
Johannes Kepler University of Linz, Department of Economics
- (wo)
-
Linz
- (wann)
-
2008
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Weiss, Bernhard
- Dulleck, Uwe
- Hackl, Franz
- Winter-Ebmer, Rudolf
- Johannes Kepler University of Linz, Department of Economics
Entstanden
- 2008
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