Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783631638804
3631638809
- Maße
-
21 cm
- Umfang
-
291 S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst.
Zusätzliches Online-Angebot unter DOI 10.3726/978-3-653-03515-5. - Literaturangaben
- Erschienen in
-
Forschungsergebnisse der WU Wirtschaftsuniversität Wien / Wirtschaftsuniversität Wien ; Bd. 61
- Schlagwort
-
Einzelhandel
Kundenbindung
Kundenbindungsprogramm
Einzelhandel
Kundentreue
Kundenbindung
Bonus
Einzelhandel
Kundenbindung
Kundenkarte
- Ereignis
-
Veröffentlichung
- (wo)
-
Frankfurt, M.
- (wer)
-
PL Acad. Research
- (wann)
-
2013
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:57 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Hoffmann, Nicolas
- PL Acad. Research
Entstanden
- 2013
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