Brand relationships and risk: influence of risk avoidance and gender on brand consumption
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2199-8531
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Brand relationships and risk: influence of risk avoidance and gender on brand consumption ; volume:2 ; number:1 ; day:12 ; month:8 ; year:2016 ; pages:1-15 ; date:12.2016
Journal of open innovation ; 2, Heft 1 (12.8.2016), 1-15, 12.2016
- Urheber
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Lee, Seung-Hee
- Beteiligte Personen und Organisationen
- DOI
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10.1186/s40852-016-0041-0
- URN
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urn:nbn:de:1111-2016091010711
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 11:01 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Lee, Seung-Hee
- Workman, Jane E.
- Jung, Kwangho
- SpringerLink (Online service)
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