Brand relationships and risk: influence of risk avoidance and gender on brand consumption
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2199-8531
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
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Brand relationships and risk: influence of risk avoidance and gender on brand consumption ; volume:2 ; number:1 ; day:12 ; month:8 ; year:2016 ; pages:1-15 ; date:12.2016
Journal of open innovation ; 2, Heft 1 (12.8.2016), 1-15, 12.2016
- Creator
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Lee, Seung-Hee
- Contributor
- DOI
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10.1186/s40852-016-0041-0
- URN
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urn:nbn:de:1111-2016091010711
- Rights
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Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 11:01 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Lee, Seung-Hee
- Workman, Jane E.
- Jung, Kwangho
- SpringerLink (Online service)
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