Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource, 1 online resource.
- Language
-
Englisch
- Bibliographic citation
-
Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors ; day:22 ; month:5 ; year:2023 ; pages:1-19
Journal of marketing analytics ; (22.5.2023), 1-19
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1057/s41270-023-00230-w
- URN
-
urn:nbn:de:101:1-2023091012062620807133
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:55 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Vinh Truong
- SpringerLink (Online service)
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