Collection article | Sammelwerksbeitrag
Towards the Question of PR’s Social Role and Ethics
The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to the interpretation of public relations’ social role in a society wide-familiar within the theory and practice of Western countries. Sharing the American scholar James Grunig’s and his colleagues’ point of view on the normative theory of ethical PR, the author shows that only in case of the practical application of symmetrical (ideal) model of communication between organizations and publics, the social institute of public relations may overcome an utilitarian approach to ethics and become more effective and socially responsible. The author comes to the conclusion that application of such a symmetrical model of public relations in Ukraine will promote the democratic development and creation of a civil society in this country.
- ISBN
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966-02-2814-7
- Umfang
-
Seite(n): 11-127
- Sprache
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Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet
- Erschienen in
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Ukrainian Sociological Review 2000-2001
- Thema
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Publizistische Medien, Journalismus,Verlagswesen
Soziologie, Anthropologie
Kommunikationssoziologie, Sprachsoziologie, Soziolinguistik
Massenkommunikation
- Ereignis
-
Geistige Schöpfung
- (wer)
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Korolko, Valentyn
- Ereignis
-
Herstellung
- (wer)
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Golovakha, Yevhen
- Ereignis
-
Veröffentlichung
- (wer)
-
Institute of Sociology of the National Academy of Sciences of Ukraine
- (wann)
-
2003
- URN
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urn:nbn:de:0168-ssoar-104192
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
13.06.2025, 01:40 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Sammelwerksbeitrag
Beteiligte
- Korolko, Valentyn
- Golovakha, Yevhen
- Institute of Sociology of the National Academy of Sciences of Ukraine
Entstanden
- 2003
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