Effects of customer relationship management (CRM) implementation on business performance in business to business (B2B) markets in Germany
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Reutlingen, Hochschule Reutlingen, Dissertation, 2020
- Schlagwort
-
Kundenmanagement
Beziehungsmanagement
Integriertes Management
Business-to-Business-Marketing
Kundenwert
- Ereignis
-
Veröffentlichung
- (wo)
-
Reutlingen
- (wer)
-
Hochschule Reutlingen
- (wann)
-
2020
- Urheber
-
Kern, Manuel
- Beteiligte Personen und Organisationen
-
Ekinci, Yuksel
Viglia, Giampaolo
Schmäh, Marco
- URN
-
urn:nbn:de:bsz:rt2-opus4-41705
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:51 MESZ
Datenpartner
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Beteiligte
- Kern, Manuel
- Ekinci, Yuksel
- Viglia, Giampaolo
- Schmäh, Marco
- Hochschule Reutlingen
Entstanden
- 2020
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