- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783000163043
3000163042
- Maße
-
30 cm
- Umfang
-
VII, 338 S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst.
Literaturangaben
- Klassifikation
-
Management
- Schlagwort
-
Werbung
Marktforschung
Werbewirkung
Verbraucherverhalten
Theorie
- Ereignis
-
Veröffentlichung
- (wo)
-
Saarbrücken
- (wer)
-
Inst. for Consumer and Behavior Research
- (wann)
-
2005
- Beteiligte Personen und Organisationen
-
Diehl, Sandra
Universität des Saarlandes. Institut für Konsum- und Verhaltensforschung
International Conference on Research in Advertising (4 : 2005 : Saarbrücken)
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:00 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzschrift
Beteiligte
- Diehl, Sandra
- Universität des Saarlandes. Institut für Konsum- und Verhaltensforschung
- International Conference on Research in Advertising (4 : 2005 : Saarbrücken)
- Inst. for Consumer and Behavior Research
Entstanden
- 2005
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