Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation

Arbeitspapier

In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who have not fully formed preferences beforehand.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: WWZ Discussion Paper ; No. 06/04

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Field Experiments ; Altruism; Philanthropy; Intergenerational Transfers ; Health: Government Policy; Regulation; Public Health
• Thema: active decision ; pro-social behavior ; field experiment ; blood donation ; Altruismus ; Test ; Soziales Verhalten

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Stutzer, Alois ; Goette, Lorenz ; Zehnder, Michael
• Ereignis: Veröffentlichung
• (wer): University of Basel, Center of Business and Economics (WWZ)
• (wo): Basel
• (wann): 2006

Weitere Informationen

• DOI: doi:10.5451/unibas-ep26564
• Handle: http://hdl.handle.net/10419/123362
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ